top of page
  • Black Instagram Icon

Made by Karina Roca

Light Peach Delicate Watercolor Business Sale Instagram Post (4).png
Sweet herbs logo (1).png
White and Blue Did You Know Interesting Fact Instagram Post.png
White Minimalist Line Doodles Creative Page Border.png
Created by us, for us and gives back to us.
Generational bridging and legacy sustainment continues with us.

- Jaee | Honey


Light Peach Delicate Watercolor Business Sale Instagram Post (4).png
Light Peach Delicate Watercolor Business Sale Instagram Post (4).png

Created by Urban Farmer, Welder and Herbalist Karina Roca


Sweet Herbal Honey Apothecary is a traveling multidisciplinary community creative agency that manifests as a healing artivism apothecary, archive and programming hive. We support and partner with community focused humans – creators, creative entrepreneurs, organizations and businesses of all fields through strategizing, producing, curating, and tangibly living our goals & dreams. Through step-by-step planning and collaboration with resilient communities of color, we are able to discover new and innovative platforms for communities around the world. We do this by developing more inclusive and sustaining opportunities while centering their stories in that change – for all generations to experience, rework and expand further.


We are based in California and operate across multiple industries, interests, and communities throughout the country and internationally, both virtually and physically. Collaboration and centering community voices is the key to global social change. Through honoring each person's skill set, interest, purpose and passion, we welcome fertile ground to build with our clients and communities that provides creative solutions to real life problems we face daily. We work with you side by side through this wholistic, autonomous and inclusive approach to community empowerment, nourishment and sustainability.

Partnerships agreements are case by case depending on the needs, deliverables, and resources of the client and community. We work with the needs of our clients and the communities we work with.  Services we offer support, centers and are developed with the community. We tailor our services to fit each client's needs' regardless of industry and/or business.


We center arts activism and community building through the lens of wellness and community healing practice.

Our underlining foundation focuses on community first. Through centering community needs, we are able to approach this collective work through storytelling, community building, legacy sustainment, integrative creative education, the dialogic healing arts, mental health awareness, skill building, ancestral, mutual investments, historical and cultural connection and cultivating more profitable opportunities for all BIPOC communities.

This manifests through supporting community in strategy, collaboration, community creative consulting, marketing design, creative public programming and production. Through highlighting people’s natural passions and merging diverse fields together, we are able to support the community through entrepreneurship, community building and general based needs.


Through the exploration of self and the world around us, we are able to use creative practice as an outlet in understanding our experiences and changing our future(s). This happens as we build, nourish, storytell, archive our stories, address forms of oppression, invest in people, foster cultural celebration, bridge intergenerational gaps, heal and accept ourselves and develop integratively conscious foundations as a form of legacy building for generations before, with and after us.

 Sweet Herbal Honey Apothecary nourishes the expansion of curating and building with community to create forms of space, both physically and virtually that centers us, as Queer, Trans, Cishet BIPOC resilient communities. In this mission of social change, inclusion and diversity, we welcome all humans who are open to learning from and with each other to foster new community governed systems that gives the power back to our communities.


our stories can change the collective narrative

our Story

Sweet Herbal Honey Apothecary started as a community-led social media platform on Instagram in February of 2020 as a space for our founder,  Jaee Honey Sumter to share their story, create self-produced programming and offer spiritual as well as explorative information for the collective that they learned along the way.


During its inception, Jaee resided in China to teach and met some extraordinary people. Jaee also learned about their communities and stories through connecting with them. These communities and countries included Myanmar, China, Thailand and Laos. This also included unjust stories from powerful movement shakers from and living in countries like Bulgarian and South Africa.


Due to the difficulties of communication with loved ones in the U.S, Sweet Herbal Honey Apothecary was guided towards the direction of social media after Jaee's experiences years of doing this work predominately in physical space. This virtual outlet opened many doors to integrate and create programming that existed in real, honest and inclusive forms. 

Weeks after it’s conception, Covid ‘19 occurred and in the midst of it, the hive quickly and naturally manifested as a virtual space on Instagram for people around the world to find comfort, make connections, explore themselves, manifest their ideas and radically share their stories in the most authentic and creative outlets. Our programming centered all fields and manifested through virtual music performances, artist & poet talks, dance and art workshops, healing circles, herbal insight, collective tarot and astrology readings, quarantine zine, YouTube series, Radial Self-Love highlights, cooking recipes, talks about our vision and purpose in the world. 

This guided Jaee further into this realm, especially with their elders was shifting into the ancestral world due to COVID misdiagnosis. Sweet Herbal Honey Apothecary helped them to also process all that was occurring in their life.  In February of 2021, Sweet Herbal Honey became an LLC entity and a full online archive that acts as our website and displays all programming both physical and virtual from the community. The archive honors mutual investment, creative freedom, mindfulness, artivism, reimagination and tangible solution building through storytelling. With exploring and learning the tools that work most naturally for us, we are able to inspire and be inspired in expanding our momentum in further action and production. 

As of December 2022, Sweet Herbal Honey Apothecary is now a multilayered traveling activism community creative agency based in California that supports low-income communities through building long lasting collaborative programming with creatives, businesses and organizations that better supports these communities of color. This formulates physically, virtually, within the States and internationally through our creative empowerment education program, online herbal apothecary, creative programming & archive and independent contracting with Jaee Sumter. In the future, Sweet Herbal Honey's goal is to shift into a physical cultural apothecary that is able to act as a physical space for programming, supporting local communities, bringing on more creators/businessowners and coworking with the community within California and internationally.

IMG-6260 (2).JPG

In loving memory to my grandfather, Papa Joseph "Joe" Sumter

Sweet Herbal Honey was bloomed during COVID 19 and in honor of him.


October 16, 1940-April 7, 2020



Human. husband, father, Zulu brother, faith believer, protector, community lover, community business


owner, loving grandfather. and powerful ancestor.

Joe's Record & Sweet Shop

- sweet we are my dear ancestor. my teddy bear


IMG-7981 (1).jpg

Janae' "Jaee" Sumter

Founder, Creator, Creative Life Coach, Cultural Bearer-Weaver, Intergration Educator, Community Art Consultant, Dancer, Artist, Reiki Practitioner


New Orleans, LA

Based: California & Traveling

 I'm super excited to be working with ya'll!

bottom of page